Bayer Whips Up Activities for New Coppertone Formulation

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By: TOM BRANNA

Editor

Bayer is spreading the word about new Coppertone Whipped sunscreen with a series of activations throughout the summer and partnering with beauty influencers and the Skin Cancer Foundation. For starters, the brand and Simply Stylist created a one-of-a-kind pop-up experience in Miami entirely dedicated to Coppertone Whipped. The event included teaming up with influential panelists such as Ali Fedotowsky-Manno, Nastia Liukin and Dr. Elizabeth Hale, who educated attendees about the importance o...

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